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Digital Marketing in Hospitality

Who Should Attend The Course

Individuals from the hospitality/F&B industry who wish to deepen their knowledge and skills in the area of digital marketing

Delivery/Duration


Delivery
Home Based Learning

Duration
45 Hours

Content


  • Introduction to the Digital Marketing Landscape
  • Digital Marketing
  • Indirect Digital Marketing Channels
  • Direct Digital Marketing Channels
  • Online Travel Agents (OTAs), Wholesalers and Global Distribution Systems (GDS)
  • SEO, SEM and Meta Search
  • Email Marketing
  • Local Channels Integration
  • Social Media and Marketing
  • Managing the Online Conversation

Training Schedule1:  

Sessions:
4.5 consecutive days  (9am – 6pm)

Intake

Start Date

End Date

1

9 Nov 20

13 Nov 20

2

16 Nov 20

20 Nov 20

3

7 Dec 20

11 Dec 20

4

14 Dec 20

18 Dec 20

Course Fee2:  

Course Fee b/4 GST

Enhanced Course Fee Support

Nett Course Fee Payable after GST

S$980.00

S$882.00

S$104.86

 

  1. Class commencement is subjected to minimum class size. Sat, Sun and public holidays are excluded, where applicable.
  2. Enhanced course fee support by SSG at 90% is applicable to Singaporeans and Singapore Permanent Residents.