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Digital Marketing in Hospitality*

Who Should Attend The Course

Individuals from the hospitality/F&B industry who wish to deepen their knowledge and skills in the area of digital marketing

Delivery/Duration


Delivery
Home Based Learning

Duration
45 Hours

Content


  • Introduction to the Digital Marketing Landscape
  • Digital Marketing
  • Indirect Digital Marketing Channels
  • Direct Digital Marketing Channels
  • Online Travel Agents (OTAs), Wholesalers and Global Distribution Systems (GDS)
  • SEO, SEM and Meta Search
  • Email Marketing
  • Local Channels Integration
  • Social Media and Marketing
  • Managing the Online Conversation

Training Schedule1:  

Sessions:

Day

Start Time

End Time

1

9am

7pm

2

9am

7pm

3

9am

7pm

4

9am

7pm

5

9am

2pm

Run Dates:

Intake

Start Date

End Date

1

25 Oct 21

29 Oct 21

2

29 Nov 21

3 Dec 21

Course Fee2:  

Course Fee b/4 GST

Enhanced Course Fee Support

Nett Course Fee Payable after GST

S$980.00

S$882.00

S$104.86

 

*WSQ Qualification

  1. Class commencement is subjected to minimum class size. Sat, Sun and public holidays are excluded, where applicable.
  2. Enhanced course fee support by SSG at 90% is applicable to Singaporeans and Singapore Permanent Residents.

This is a pre-approved course under the external classroom training programme under the WSG Job Redesign Reskilling Programme  (JRRP) for the Hotel Industry. Absentee payroll will not be claimable if the employee is attending this course under the WSG JRRP as it is covered in salary support claims. For more information or clarification on the WSG Job Redesign Reskilling Programme for the Hotel Industry, please contact the Singapore Hotel Association at JRPnT@sha.org.sg